Comment-to-DM Automation
Turn every comment into a private conversation, automatically
Comment-to-DM automation watches your posts for keywords -- "link", "price", "DM me" -- and instantly sends a private DM, no manual copy-paste. It's the instant-reply experience ManyChat popularized, built into your scheduler and inbox.
No credit card required
Instagram auto DM on keyword triggers
Comment "LINK" and get an instant, on-brand DM with no human in the loop. Works on Instagram and Facebook posts and reels, with as many keyword rules as you need.
Public reply plus private follow-up
Optionally reply publicly first ("Check your DMs!") then follow with the private message, so engagement and lead capture happen in the same automation.
Delay, tag, and qualify automatically
Add a delay so it doesn't feel like an instant bot, tag the contact (e.g. "warm lead"), and route them into a saved reply flow or straight to your AI inbox.
Hands off to a human when it matters
Set rules that escalate a conversation to a teammate -- a specific keyword, a frustrated tone, or simply after N automated messages -- so automation never traps a real customer.
Process
How it works
- 1
Pick a post, reel, or "all future posts" to watch for comments.
- 2
Add one or more keyword triggers (e.g. "price", "link", "DM me").
- 3
Write the DM reply once -- or let AI draft it from your Brand Profile.
- 4
Turn it on: every matching comment gets an instant private DM.
Good to know
Frequently asked questions
Which channels support comment-to-DM automation?
Instagram and Facebook today, since both platforms' APIs support private replies to comments. X, LinkedIn, TikTok, YouTube, and Threads support scheduling and the AI inbox, with comment-to-DM rolling out as each platform's API allows it.
Will this get my account flagged as spam?
Automations run through each platform's own private-reply API (not scraping or fake accounts), include a short delay by default, and you control the trigger keywords and message content -- so it behaves like a fast human reply, not a bot blast.
Can I have different DMs for different keywords?
Yes -- create as many keyword-to-DM rules as you need per post, each with its own trigger words, delay, and message (plain text or AI-drafted).
What if someone comments a trigger word but isn't actually interested?
Add a confirmation step, or route low-confidence matches to your AI inbox for a human-reviewed reply instead of an instant auto-send.
Ready to put your social media on autopilot?
Set up your Brand Profile in minutes. Cancel anytime.
No credit card required